UX is not a myth, it is also a part of the project development. Most of the people before a time period ask a question what is the relevance of UX and why we need it in the development of the project. The answer is visible in the UX itself that the Term "U" is User and the "X" stands for Experience. Give a good experience to the user makes the user repay you the trust and the business.

The Experience of User:

If you do have a Good looking phone and you can't make a call with it, is absolute useless of that product, here brings the advantages of UX. UX team could work as a team to make each and every product ensures good user experience and a good business turnover.While having a great product is paramount, in today’s market it often is not enough to keep you ahead of the curve. This is why bringing the UX is the game-changing decision to the product development.

The misconception about UX:

Some people still have the wrong idea about the UX in some places. The term UX/UI could be seen in a lot of job posts and some of the people applying for the same designation isn't fully aware of the real job of UX. Because some of our IT people are still making fresher talented people with wrong pieces of information. The UX isn't all about the Visual Design, it is Conducting interviews, business requirements, user research methods, research analysis, persona development, idea validation, ideation, concept finalization, Information architecture, Rough sketching, Wire-framing, Usability testing, Visual Designing, etc.

When the project kick off:

  • Ethnographic research
  • Surveying
  • Customer feedback and testing
  • Focus group administration
  • Non-directed interview
  • Contextual Interview
  • Mental modelling
  • Mood boards
  • Card sorting
  • Competitive analysis
  • Contextual Inquiry

While the project is under-way:

  • Wire-framing
  • Heuristic analysis
  • Expert evaluation
  • Pluralistic walkthrough
  • Persona
  • Scenario
  • Prototypes
  • System mapping
  • Experience mapping
  • User testing/usability testing

After the project has launched:

  • User testing/usability testing
  • A/B testing
  • Additional wire-framing as a result of test results and fine-tuning.

The best Prototyping tools available in the market are:

Nowadays the UX designers are using prototype tools for different purpose like live feedback, to get the heat map, so that we would know the user interactions, usability testing and presentation.

The prototypes on UI stage are created more for the presentation of application general looks than for testing and improving its functional features. Sometimes we do the prototyping on the final stage of UIor VD (Visual Design)

Some of the best prototyping tools:

  • Axure
  • Sketch
  • Mockplus
  • Invision
  • Balsamiq Mockups
  • JustInMind
  • Adobe XD
  • MarvelApp

The User experience helps to discover your business goals and audience so that the people could save money and make money. Understanding the capabilities of the human behavior and limitations could make a good UX designer always stay in success and the Designer should always focus to observe the market and technologies too.

"Stakeholders never fall in love with technologies, they always love with good experience: so if someone who deliver a good user experience that makes trust and business goals is real UX designer."

posted 24 Nov 2017 , by Nithin John